Empathy Map to User Journey

After learning about UX Research, on this day we learn how to classify, organize, and transform raw data into valuable information, and eventually come to a conclusion.  Conducting some analysis and synthesis as you go will save you time at the end of a project, and gives you valuable snapshots to share with stakeholders.  At the end, that can also bring you to understand the type of your user by knowing who are the target audience (user persona and buyer persona). Besides doing analysis and synthesis, you also learn how to benchmark against visual, communication, interaction from the other competitor or similar industries. To help you have the other perspective of what the other platforms do.