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B2B Sales

B2B Sales

Course modified date: 11 Jan 2024

Offering services to businesses is one of the most essential duties an account executive must do. Being able to attract and generate potential business leads, as well as learning how to assess the viability of leads by understanding their wants, pain areas, and fit with the supplied products or services, is essential in this scenario. This entails good communication and the acquisition of critical information. Following that, we will study about negotiation strategies and the abilities required to create mutually advantageous agreements, as well as techniques for steering prospects toward a purchasing decision.

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