Business Analytics & Optimization

In this part, a strategist will learn about BAO (Business Analytics and Optimization) and how it can be an asset for the organization. It deals with the iterative exploration of the data or in simpler words it provides better decision making when there are an enormous number of factors to consider with complex inter-relationships. By analyzing data collected from tools such as Google Analytics, organizations can identify trends, patterns and correlations that can help the make informed decisions and optimize their business processes.